A friend from New Zealand recently asked, "Do you actually think the brain games work for the brain? Or is this just a business?"

Coming from a friend, the question shocked me.

But then I remembered that my daughter (age 14) had asked the same question.

Here is what I told my friend.

To me the issue is the same as does exercise work? Of course, the body becomes better, but people will still get cancer or diabetes or blood pressure or flu.

They certainly work in many ways including:

1. Improve simple math which is addition, subtraction, multiplication, division. It helps you balance check book, help kids with Math.
2. Improve memory by using extensively proven method of Dual N-back upto 2 or in a few cases upto 3 levels. This is all done very cleverly, so people can make progress at their own speed.
3. Improve speed of thinking and reaction. It helps you with safer driving.
4. Improve sense of location and direction, which is helpful as some people tend to have related issues.
5. Improve simple logic. It helps you make better decisions and perhaps beat your grand kids at boardgames.
6. Increase how much area you view in single glance. It makes your walking and driving safer.

Brain training works much better than Soduku or crossword puzzles because it covers many aspects of "being mentally sharp".

The maximum value comes when the brain training becomes more engaging and interesting, and that is why we built world's only brain games to use pictures of pets and allow the user to upload their own photos which become part of the games.

If these brain games did not work, we would have closed the company after testing the first game itself.

They work and the easiest proof is that as you do the training, you become faster and better. Soon, you notice that you are playing the games at a higher level of difficulty and complexity.